Business Case Studies, Leadership Case Study, Tata Group,Ratan Tata

Code :LDS0020A

Year : 2006

Industry : General Business

Region : Null

Teaching Note:Available

Structured Assignment :Available

Abstract: The modern era trade could be called the ‘warfare’ of business people as they maneuver for increased revenues on the battlefield of commerce. Winning the business war could depend upon many factors such as, focus in creating a plan, flexibility, good people with skills and equipment, and a good leader with abilities to motivate and manage people.

Napoleon Bonaparte used these factors to win his battles. Napoleon's 'La Grande Armee' (French word for ‘Big Army’ or ‘The Great Army’) achieved an advantage over their enemies following Napoleon’s flanking strategy, first mover advantage and by living off the land. However, Napoleon also faced failures in some of his wars and downfall in later stage of life.

The case correlates Napoleon’s warfare strategies with modern era business situations. The achievements and failures of Napoleon provide several insights to corporate strategists. Several parallels could be drawn from Napoleon’s life by today’s managers.

The case highlights Napoleon’s strategic leadership skills through which he transformed his weak army into a brave one. It also discusses how Napoleon used flanking strategy to surprise the enemy; how he made Innovations and got first mover advantage and his supply chain management skills. Besides, the case also highlights the insights that Napoleon’s failures provide to managers.